Retailers have no doubt about the importance of millennial shoppers. Boomers may be the biggest spenders today, but millennials promise to be the largest consumer generation in history, currently encompassing roughly 80 million people and $600 billion in annual spending in the United States alone.
What Lilly Pulitzer Learned About Marketing to Millennials
You don’t have to annoy one group to cater to another.
March 31, 2016
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New!
HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.