Sarah Willingham: Ask yourself, what do I want from my business? – video

The Dragons’ Den star, serial entrepreneur and investor meets Meriel Kehoe, co-founder of Claudi & Fin, which sells low-sugar frozen lollies for children. Kehoe is one of three winners of a Guardian Small Business competition, supported by Barclaycard, to win a mentor and the meeting formed part of the prize. Willingham reveals why working with small businesses makes her tick and shares advice on developing a successful business strategy.