5 mobile app marketing tips that will be key to the success of your brand

With millions of mobile apps on various stores and thousands more being added on a daily basis, it is not easy differentiating your mobile app from the potentially tens of thousands others in your niche that you will be competing with. The bar for succeeding with a mobile app for ecommerce is quite high, and you have to do an exceptional job to pull it off. If you are a mobile app developer or an app entrepreneur, you have to have a solid mobile app marketing strategy that will enable you to beat other fierce competitors in the market.

Here are some useful mobile app marketing tips that you can incorporate to get an edge with your mobile apps:

#1. Invest in App Store Optimization

This is the fundamental mobile app marketing strategy that you must undertake once you have uploaded your apps to the app store. The leading app stores-Apple App Store and Google Play have an algorithm that they use to prioritize certain apps when users search for them.

This is based on various ranking factors such as the tags, download data, the title of the app, app ratings as well as screenshots.

When carrying out your app store optimization, it is important to note that it is not a one-size-fits-all. There are various things that you have to get right for your apps.

These include the title of the app which must be precise. When you are submitting your mobile app to the app store, make sure that you have filled all the relevant details.

#2. Facebook Marketing

There are some mobile app developers that still underestimate the power of Facebook marketing. With more than a billion users, there is no better place to market your app and reach out to new audiences than on Facebook.

There are various Facebook tools that you can use to market your apps. These include the following -

• Promote your app via a Facebook page, “Boost” and Facebook advertising
• Update page on a regular basis with URL linking back to app
• Run Facebook promos and contests to boost app downloads

#3. Use Prompted Tweets

The use of promoted tweets is also a highly effective way of mobile app marketing. You can begin with a small budget and play with various keyword combinations to determine which ones are most likely to give you the best ROI on your Twitter marketing.

Once you have determined where you are getting the best cost-per-acquisition, you can scale up your budget.

#4. Get more mobile app reviews, organically

Reviews are always an integral part of mobile app store optimization. It is an important factor in convincing your viewers to download and use your mobile app.

However, don’t rig reviews and post lots of fake reviews on your product. Customers are looking for an authentic experience, and you must use negative reviews to improve your app rather than suppressing them.

Look for reviews in an organic way that will not trigger the spam filters in the app store. You can also trigger positive reviews by offering your users something cool for a review.

#5. Develop a micro site

Doing your mobile app marketing on the app store can be quite limiting. One of the reasons is that there is a small number of catchment areas in the app store and hence the fewer number of people that you can reach.

However, when you create a micro site for use in marketing your mobile apps, you will be expanding your marketing possibilities and the ability to reach out to more of your target market. The advantage with the micro site is that you can also do pretty comprehensive SEO around it which will attract more of the qualified organic traffic that are most likely to download your app.

Summary

There are various factors that will contribute to a mobile app success. The ingenuity of the app, mobile app builder platform used and the problem that it solves will certainly be primary factors in its adoption but through mobile app marketing, you can also drive the adoption yourself to make sure your app is a complete success.

When hiring a mobile app developer, you must emphasize this marketing aspect of the app launch.

Image credit: pixabay

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Category: Mobile App Developers Profile: MobiCommerce, a venture of Design‘N’buy lead by young entrepreneurs serves the e-commerce industry with a dynamic yet intuitive App builder for eCommerce web store owners increase their business at the same time to mobilize the online purchasing experience of customers.