REYNALDO A. BAUTISTA JR.
Over the last decade, there has been an increasing discourse on how marketing to the “Bottom of Pyramid” (BOP) could be a profitable endeavor for companies, as well as a major source for future organizational growth.
Over the last decade, there has been an increasing discourse on how marketing to the “Bottom of Pyramid” (BOP) could be a profitable endeavor for companies, as well as a major source for future organizational growth.