Slipper brand Lazy Dogz makes major online marketing push with Media Agency Group
Independent designer slipper company Lazy Dogz has joined forces with MediaCityUK-based Media Agency Group to coordinate a large-scale digital marketing strategy which aims to raise the company’s online presence and help to position the brand at the forefront of the luxury designer slipper market.
The campaign encompasses a wide range of online marketing work in an effort to give the Lazy Dogz brand, launched last year, a consistent voice and a strong presence on the web. With a new range of handcrafted designer slippers to be released in the coming weeks, Lazy Dogz is aiming to generate interest and excitement ahead of the Christmas period.
Viv White, sales manager of Lazy Dogz, said: “We’re thrilled to be working with Media Agency Group on this digital campaign which comes at a very exciting time for Lazy Dogz as a business. A strong online presence is of vital importance for smaller businesses such as ourselves and we’re very excited to increase our audience through a range of online activity.”
John Kehoe, managing director of Media Agency Group, said: “We’re delighted to be working with such a unique and distinctive brand on what is an exciting long-term digital marketing campaign. Our online efforts will see us work closely with Lazy Dogz and allow us to be there every step of the way as the business grows in terms of online presence and reputation.”
Lazy Dogz gained recognition in 2015 by donating £1 from every pair of slippers sold to the Manchester Dog’s Home following the infamous fire that took place there in September 2014.
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