The Best Ad Strategy for Pokemon Go Might Not Be What You Think

4 reasons to consider an agnostic approach

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Pokemon Go could be the beginning of a shift in the way we advertise. Yes, it is bridging the gap between the online and offline experience and leveraging the latest augmented reality. But, it is also finding success using a generic targeting approach to marketing.

In a world where marketers are using hyper-targeted strategies to drive brand awareness and conversion from the "right" audience, it is hard to believe success can be found leveraging a generalized approach.

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