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7 Ways To Boost Your Revenue With Digital Coupon Marketing

This article is more than 7 years old.

It is no secret that customers love deals and discounts, and the initiation of both smartphone and tablet use has made coupon and code usage so much more simple. With no coupons to clip, or no emails to print out, customers can simply take their mobile device to a store, or enter a code online for a great deal. It's best not to approach this method of marketing blindly, however. A few simple strategies can increase revenue while increasing customer loyalty.

1. Set A Strategy And Clear Objective

Until you get the hang of digital coupon marketing, keep your first promotion simple. Some of the most common ones are BOGO (Buy One Get One) or free shipping. Provided your objectives and strategies are clear, you can also offer customers free samples, or items that are only available through a special deal, and not to the general public. Make sure you understand your market before launching a campaign.

2. Keep Up With The Latest Technology

As the digital world is constantly changing, so is digital coupon marketing. Make sure you are up with the latest technologies. Apple pay is becoming more and more common. Customers may also appreciate NFC stickers or QR codes to promote loyalty or to gain points for redemption. Following sites and blogs that help keep up you up to date is also a must. You also want to keep up with all of the latest lingoes and terminologies to be in the know.

3. Use Push Notifications

One of the most important aspects of using the latest technology is having the knowledge to use push notifications. This is a great way to grab the customer's attention when they are on their smartphone or tablet. Customers love using apps, and a great way to use push notifications is to have a coupon or code sent when a customer is in the vicinity of a store.

4. Build A Big Opt-in List

Approximately 10% of all coupon codes that are sent out via text are used. That doesn't sound like a huge margin, but it truly is a great way to build revenue. Get customers on your text list however possible, simply to get them access to the codes. Of course, they can stop texts whenever they would like, but this is a terrific way to reach a bigger audience. Similarly, keep your email lists current and build as big of a list as you can.

5. Use Social Media

To be successful, social media must be a big part of digital coupon marketing. Keep in mind that social media doesn't just stop at Facebook and Twitter – these days, you need to have a presence on all of the big networks to keep customers interested. Consider making a YouTube channel, and make sure that you have an Instagram, Pinterest, and Snapchat account. Make sure to interconnect your accounts, so that your coupons are codes go from blog to Facebook to Snapchat and back again.

6. Offer Rewards Or A Loyalty Program

Customers are much more willing to download apps, receive texts, or subscribe to email lists if there is something in it for them in the long run. Have a loyalty program, or offer points for items purchased or coupons redeemed. Getting five or ten dollars off for a certain amount of points spent is a terrific incentive to not only keep customers coming back, but to keep them active on your opt-in lists.

7. Set An Expiration Date

This very much stays in line with having clear objectives and strategies. Coupons and deals should be introduced for a specific reason, and should expire when that specific reason does. Make sure that you return with another deal or discount highlighting a different idea or product, but every event should have an ending.

Closing Thoughts

In the digital marketing world, things are constantly changing, so it's best to just keep on top of what works and use the latest technologies wherever possible. If you understand your target market and have clear objectives, digital coupon marketing will no doubt boost your sales and revenue in just a short time. Remember to always use social media, and your digital coupon marketing will be a success.