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    RentoMojo appoints Tina Datta Nayak as VP growth marketing

    Synopsis

    An integrated marketing specialist, Nayak brings with her over 11 years of experience in brand strategy and digital & mobile marketing.

    ET Bureau
    MUMBAI: Online rental solutions company RentoMojo has apointed Tina Datta Nayak as VP Growth Marketing. An integrated marketing specialist, Nayak brings with her over 11 years of experience in brand strategy and digital & mobile marketing.

    Nayak’s last stint in Zipdial (now acquired by Twitter) was as Head of Marketing. She has also consulted and advised start ups such as Jobspire helping build their growth and digital strategy. She has also been associated with Contract Advertising where she managed finances and was responsible for creative conceptualising. Prior to moving to Bangalore, she was National Head Strategy and Planning with Ignitee Digital Solutions where she was instrumental in building a framework to blend online and offline strategies. Apart from being an expert in digital solutions, Tina has also co-founded NaturalMantra.com which is a destination for a natural, organic and eco-friendly lifestyle.

    At RentoMojo, Tina will lead to build innovative marketing strategies that will include building brand identity and personality, effective content marketing, performance and product marketing. She will be working towards building a highly engaged brand from all consumer touch points.

    As a member of the leadership team, she will play a pivotal role in all major decision making processes and also design campaigns to educate users on the benefits of renting furniture and appliances. She will contribute significantly to build ‘renting’ and ‘access lifestyle’ as a concept into the consumer consideration set. Additionally, she is also responsible for building a strong team and an extended partner network to lead the brand towards growth and innovation.

    Commenting on the appointment Geetansh Bamania, CEO & Founder, RentoMojo, said, “With Tina's background and her experience working with Zipdial/Twitter we saw stark alignment with RentoMojo’s vision and foresee her bringing metric driven marketing strategies that will help us scale to heights.”

    “ I was intrigued by the idea of a sound asset light business model with a great vision to grow and expand,” said Nayak.
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