Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"a6f9751226ddbeaf9e01bd1df95a48c0","s":"6bcb390f94c62954"}
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