Hello Devs!
I work about half of my projects solo before hiring contractors but also have an studio LLC to distribute the game on various stores for legal protection. Thus, I ended up with two versions of all my branding and marketing channels: my personal Facebook and Studio Facebook page, personal Twitter and studio twitter, personal website and studio website, etc. Needless to say, I think it's less confusing (and easier) to stick to one.
On one hand, fans today embrace the one-man-teams and want to "connect" with individuals, not big faceless companies. I feel I can be more personal and less formal this way as well. Lastly, since I work a good chunk solo without a physical office, it also feels more honest to brand under myself. Examples of other devs who do that are Brandon Chung (30 Flights of Loving), Notch (minecraft) or William Pugh (Stanley Parable). Not that I am nearly as successful hehe.
On the other hannd, perhaps using the studio name would lead to be be taken more seriously by press, publishers, and profiles on websites like IndieDB. I can't use my personal credential on store-fronts (Steam, Humble, GOG etc.) for legal reasons. Thus, the tiny following I have and all my current customers/fans plus the press reviews all already know my games by the studio name, not my own name.
I think providing links to all is a bit overkill but mixing them (i.e. studio FB but personal twitter) is confusing. I do tweet all my updates on both personal and studio accounts and do cross-posts between the two sites, but it's a bit annoying - another reason I'd like to de-clutter and stick to one.
Any input appreciated!
