America's 83 Million Millennials Get Some Weird Tax Prep Pitches

Like the hipster Instagram star with U.S. presidents coming out of his beard.
Source: Stacy Thiot
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Alexander Hamilton nuzzled Pierce Thiot’s chin bristles. Washington took to his mustache. Lincoln hung from his mutton chop.

The presidents were posing for a picture in the Instagram star's beard, which was stuffed with cash as part of a social media stunt for a tax preparer. Thiot (Tee-oh) is well-known on the Internet for Will It Beard, an Instagram account with over 125,000 followers where the 29-year-old art director tries to stick various items (Peeps, carnival beads, Legos) in there to see if they will, in fact, beard. He had bartered his advertising services for free tax prep from a firm called Fishback Tax, which offers certified-public-accounting services online and by phone.