Fragrance and personal care
July 20, 2016
Promotional image for La Mer's Made for Pinterest effort
By Jen King
Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.
{"ct":"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","iv":"b6fa4efc11886e27b007ccb7c53545be","s":"1e71f1f9e5dd95bc"}
Share your thoughts. Click here