Apple’s Phil Schiller on Twitter: Two iPhone devices, not two iPhones

Apparently the debate over iPhones, sorry iPhone devices, started when Benedict Evans shared a podcast link with “iPads Pro,” in the caption. At some point, Schiller jumped in and corrected everyone.

Check out his tweets below:

@Gartenberg @BenedictEvans @stevesi @macintux One need never pluralize Apple product names. Ex: Mr. Evans used two iPad Pro devices.

— Philip Schiller (@pschiller) April 28, 2016

@parks @Gartenberg @BenedictEvans @stevesi @macintux @reneritchie 1. Really! Words can be both singular and plural, such as deer and clothes

— Philip Schiller (@pschiller) April 29, 2016

@parks @Gartenberg @BenedictEvans @stevesi @reneritchie 2. It would be proper to say “I have 3 Macintosh” or “I have 3 Macintosh computers”

— Philip Schiller (@pschiller) April 29, 2016

Of course while Schiller insists we need not pluralise Apple products, as some pointed out on Twitter, Apple’s own press releases are pretty casual about this rule. Most of the press releases refer to iPhones, iPads and Macs.

Check out one such tweet below

Exhibit A: pic.twitter.com/eTzbpsoxtL

— Adam Fields (@fields) April 29, 2016

Schiller might say that iPhones or Macs sounds wrong, but hey even the company’s own PR team is clueless about this. For now, we’re sticking with iPhones and Macs.